Portfolio: Web Projects

The Learning Company

Online Store Additions

Producer: Ellen Brodsky

The Challenge

Bargain Buys: We had quite a few clearance and overstock items, and nowhere in the store to sell them. So I suggested that we create a Bargain Buys section, using our usual store templates.

Add to Cart: Originally, neither the item price nor the Add to Cart button were available at this stage in the shopping process. People had to click either the product title or image to jump to Product Page, and only from there could they buy. I suggested that we add both these features, because some people already know what they want when they come to the store. The fewer clicks to satisfaction, the better the experience. Now the Add to Cart button and the product price appear throughout the store at the earliest phases of shopping.

The Result

With very minimal development effort, the company made about a quarter of a million dollars the first year from the Bargain Buys section. Customers liked the discount prices on high quality software, and there was also an added benefit to the company because warehouse shelves are freed up for newer, more valuable merchandise.

My staff and I produced many other projects for the store, including the Mac Center, ExpressIt Store, the Download Zone, the Gift Center, and the Gift Finder.